How we do

Not all “clean beauty” is truly clean. Let’s talk.

Hey, you know how every brand these days is shouting,
“We’re clean beauty!” But honestly… what does that even mean anymore?

Is it really clean just because they took out a few harsh ingredients?
Or used a recycled box? Or slapped on the word “natural”?

We started to feel like “clean beauty” was turning into a trend—more about how it looks than what it actually does.

So at ERIGERON, we decided to go deeper.
We said: “If we’re going to be clean, let’s be truly clean—from the inside out.”

So what does “real clean beauty” mean to us?

It starts with ingredients—of course.
But we don’t just avoid the bad stuff. We carefully choose ingredients that actively do good for your skin.

And it’s not just what’s inside, but how it’s made, packaged, and shared with you.

✅ No gimmicks. Just honest formulas.
We openly share all ingredients—and even the concentrations. Because unless it’s in the right amount, it won’t work, right?

✅ No plastic. Really.
We go zero-plastic wherever we can. From compostable wraps to reusable containers—we’re here for the planet, not just pretty packaging.

✅ No shortcuts. No cruelty. Ever.
Every step of our process is cruelty-free, and all our products are certified vegan. Even the raw materials are sourced ethically. No grey zones.

 

“But isn’t that what clean brands do?”

Here’s the thing—many brands say “paraben-free” but sneak in other harsh preservatives.
We either use natural, safe alternatives or none at all.

We also tell the story behind each ingredient.

Why it’s there, what it does, and how it helps you.
Because clean isn’t just a label—it’s about trust.

Let’s be honest: True clean is hard.

If it were easy, everyone would be doing it right.

But real clean beauty means:

💡 Choosing better ingredients, even if they cost more
💡 Designing sustainable packaging, even if it takes longer
💡 Taking responsibility—from lab to shelf to your skin

We knew it wouldn’t be the easy path—but it’s the right one.

So, what is ERIGERON’s clean beauty?

It’s skincare that’s clean on the outside and the inside.
It’s a long-term promise, not a short-lived trend.

We’re here to prove that being clean doesn’t mean cutting corners.
It means raising the standard—gently, responsibly, and powerfully.

And if that means moving a little slower to get it right,
we’re okay with that.

Because your skin deserves the truth.
And the Earth? deserves better too. 🌍💚

It’s time to rethink what “clean” really means.
And we’re here to lead the way—with you.